The neuroscience behind audience participation

I had a lovely chat recently with neuroscientist and professional speaker, Dr Lynda Shaw. Here are some of the topics we covered:

• • • What is a keynote?
    • Why use audience interaction (because clients increasingly demand it, and because it helps audience members remember your message)
    • A quick and easy physical exercise to demonstrate that practice makes perfect
    • How to set up a physical activity so the audience isn’t embarrassed
    • How memory works in the brain
      • Get attention (through an activity such as those in my book), build emotional connection
      • Build on existing knowledge so they can join the dots
      • Engage a variety of mechanisms to anchor new memories in their own perception