The Greatest Dancer
Like speakers and trainers, TV shows are trying to engage people more.
Audience phone votes lost credibility when it became apparent they were money-making exercises, so TV companies now use other systems.
Have you seen The Voice? The judges’ chairs face away from the performers and they spin round if they like the sound of the singer.
By contrast, The Greatest Dancer gives the power to the audience. If they like the performance enough, they press a button which turns on their light.
A camera is on the audience while they vote, and catches people saying things like: “Oh, the power… I love this!”
Once 75% of lights are lit, the on-stage mirrors open and the performer is through to the next round.
When the audience connection isn’t there, highly technical dancers don’t get votes, despite the dance captains explaining how difficult the moves are and appealing to the crowd.
A dancer has to be an artist and an athlete. They have to generate emotion in viewers, not just admiration.
The captains choose their top three for the callbacks round. After that, other than mentoring their acts, the captains have no control. An audience phone vote decides the winner.
In the first series, I noticed that a disproportionate number of street dancers got through. It’s a shame for the traditional classical dancers, but that style is not currently on trend.
Bad dancers and novelty dancers got through when their act included humour or music that got your toes tapping.
It’s a reminder that it’s all about the audience. Not the performer.
It’s the same with websites and marketing material – it’s all about the reader, not about you.
And it’s the same for us as speakers and trainers.