I had a conversation this month with Alan Stevens, the Media Coach. Among other things, we discussed: Why to give the audience a choice about participating Using the pick-a-card exercise offline and online Offline, online Read more…
You probably know that KISS stands for Keep It Short and Simple. (Some people say Keep it Simple, Stupid, but I prefer my version.) I advise speakers and trainers to get their audience to do Read more…
On stage, you would usually open your meeting with impact. Get introduced by the MC. Walk on stage to a round of applause. Start your talk with a powerful story or compelling statistic. Online, it’s Read more…
I spoke to Lisa Braithwaite (also known as Coach Lisa B) about how to connect with the audience, whether in-person or at remote and hybrid events. Like me, she stresses that you should adapt any Read more…
I spoke to Jon Baker of Introvert in Business, about how to engage introverts online and offline. Among other things, we discussed: How to attract introverts to your event Engagement v activity Energy draining, online Read more…
I delivered a presentation to PSA Scotland last night. They wanted a masterclass on copy that converts. After nearly 40 years as a copywriter, I could talk about it for a week! I have lots Read more…
In this article, I share my seven principles of online engagement. Follow these when choosing the activities to include in your session, and you won’t go far wrong. 1. Engage your audience little and often Read more…
I spoke to Barbara Moynihan of OnYourFeet. Among other things, we discussed: What to do before your session Renaming ideas Speaking v training v facilitating How long to present online Being an introverted/shy speaker Using Read more…
When speakers and trainers deliver online, we’re judged against the standards people are used to in TV and film. So, when I hosted the PSA’s weekly Coffee & Conversation meeting on 14 May, I took Read more…
I spoke to Susan Armstrong of GTT Worldwide about designing high-impact training. Among other topics, we covered: What clients are looking for and where the income is coming from during lockdown Learning transfer, skills transfer Read more…
